In general, how effective your SEO efforts will depend on the keywords you select to use. It is really that uncomplicated as you cannot overestimate the need for quality keyword research. For more information on the basics of keyword research, continue reading below.
Firstly, keyword research ought to be a creative process. Keywords are exactly that – “key words ” that explain what the article is all about. Using keywords effectively throughout the article opening , body and ending can improve th elook and sound of your article giving your reader insights as to what the content is about.
Additionally using keywords correctly in your article can result in your website ranking higher in Google for that specific keyword, ultimately getting more recognition and visits to your website by people searching for solutions in your specific industry.
There are those who fail to perform keyword research properly. The 4 ” Forgotten” Rules of Keyword Searches On Google. Part 1. is a great place to start and will explain the 4 most important points when identifying a suitable keyword. when which increases the chances of bringing qualified traffic. Ensure that the keywords chosen for you are actually competitive and popular. Having several top five lists for keywords that no one searches for are not worth anything for generating organic traffic.
As we consider the basics of keyword research, there are two main options that you can use. One method is to use a free tool like the Free Google Keywords Tool or go for a paid keyword research tool such as Market Samurai. I will shortly list the advantages of using either kind of keyword research here below.
Advantages of free keyword research
Rather than paying a lot of money for the same tool for keyword research that you could use for free, simply use free keyword tools. The simple truth is that you can still obtain all the wonderful benefits linked to using costly keyword research tools with Google Keywords tool that is free. That is all you really need when looking for beneficial keywords.
Besides being free, Google Keywords has several great features and it effectively covers the basics of keyword research. It has all the information that you require as it offers an exact estimate of the amount of traffic generated by a specific keyword. Furthermore, it even compares the statistics between the leading search engines including Yahoo, MSN and Google.
Advantages of paid keyword research
While small websites may be sufficiently suited by free keyword research, other websites that are currently faced with fierce competition may need to use the paid keyword tools like Market Samurai. Such tools normally come at reasonable prices and they can easily offer more information concerning the figures and facts of selected keywords. They enable internet marketers to not only judge but also finalize keyword research process in an effective way.
Paid keyword tools offer more diversified and detailed data, which increases the efficiency of the process. As such, these paid tools offer highly interactive reports like graphs that are simple to understand. Because the research is fetched from numerous sources, the keywords obtained are more reliable.
Keyword research enables you to specifically target the precise keywords your prospects or customers are using as they hunt for your services and products.
Through targeting the correct words, you will literally be capable of attracting numerous quality prospects or traffic directly to your website. Web traffic is a key issue if you want your online business to thrive.
For more training on how to generate more organic traffic to your website, please join me for a week Free business and marketing webinar each Wednesday and get the low down on how to grow a thriving online business effectively.
To your abundant success
Brenda Tsiaousis
Mobile : +61 405 348 932 ( international – 0011 )
Email : BrendaTs@brendatsiaousis.com
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Keyword research is vital to content marketing, you were on point with this post Brenda.
Excellent tip. Always learning about keywords as it is something we learn from our target market.
Great article Brenda – If you’re serious about article writing or creating content to be “found” then you need to take keyword research seriously. I have only ever used the free tools and have had some pretty good results, but I understand Market Samurai is definitely a good tool.
Thanks for sharing,
Hi Brenda,
Great article on Keyword research.
It’s always the first thing you should do before posting a Blog article.
Great tips!!
Wonderful Article Brenda, the use of keywords are a must to have your content seen thanks for sharing
Hi Brenda,
Thanks for the great tips here. I know that keyword research is a subject many grump over because it can be a little tedious. I love your perspective on this. I had missed your previous post linked herein “4 ” Forgotten” Rules of Keyword Searches On Google” so I’ll be perusing that next.
Your shares are always so good! Thanks for that!
Best,
Cat Alexandra
Fantastic blog post Brenda on the fundamentals on keyword research so your articles or blog posts can be found on the search engines!
If your producing content of any kind with the intention of it being found by people searching for it, then without Keyword research and a proper Keyword strategy your just wasting your time. Great tips Brenda.
Brenda thanks for the excellent article on Basic keyword research. I have been using just the google keyword tool but am looking into getting market samurai. Thanks for sharing.
A lot of people do use paid keyword tools, but I find the free google tool to be effective. To judge the competition for a keyword I use Google’s allintitle feature which is also free.
Brenda your article is fantastic. The basics is needed because new marketers tend to shy away from it. Leaving a ton of money on the table.