Step #5 Maintain Your Face book Fan Page – A Long Term Plan
Have you done Step # 4- Create Your Facebook Fan page.
Your work isn’t done once you’ve launched your page you will need to maintain your face book fan page either, daily or weekly. You will have three primary functions to make your Facebook page a profitable success.
To maintain your Face book fan page should be simple and not take up much time, Listed below are are few suggestions when maintaining your face book fane page
Network and Connect
You’re going to want to let people know you have a Facebook fan page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page. Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.
Consistently Add Value and Content
The best way to generate and maintain interest in your page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications. Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.
Study Your Results
Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:
- The number of interactions you have had with fans each day or week.
- The number of comments you had on your posts.
- The demographics of your fans
- The tabs, content, or applications that receive the most interest and interaction
And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting? Create a plan to:
- Network and spread the word about your fan page
- Consistently add value and content to your Facebook fan page (Consider hiring an administrative assistant to manage your page.)
- Analyze the results and build on your success.
Conclusion Facebook fan pages are an exceptional tool to achieve a number of business building goals. Whether you’re driving traffic to your website, building your lead list or actually selling products or services on your page, the end result is a boost in profits. Create your goals, research your audience, plan and create your page to support your goals. Once your page has been published, create a long-term plan to maintain it by consistently adding valuable content, networking with users and fans and tracking results. Profits will naturally result from your dedicated efforts. I trust that you found value in this training –
To your Success
Having a Facebook Fan page is a must if you want to start building long term relationships and trust with your prospects Brenda!
Great tips here. I love this series you made. Really puts a full picture of how to use Facebook for your business.
Brenda, this is a very informative article and series about facebook. It really is more than just setting up a page and hoping people will find you. If you want to use this strategy effectively you have to interact with people, just like in any other strategy. It is all about the relationships you build with people. Thanks for sharing.