Hold onto your socks – Part 2 of 5 is about to be revealed in the keyword searches on Google.

To recap part 1 – the most 2 important factors in achieving success in your internet marketing business was

The market you select.
The keywords you target.

The 1st most crucial step then is to know, understand and be clear on your niche and then start searching for the golden keys ( keywords ) to open the doors of that niche.

Identifying the golden keys can be quite trying, frustrating and overwhelming unless you know what it is that you are searching for and can identify the qualities of the golden keys in keyword searches on Google.

The obvious question then becomes – What are the qualities of the “golden key “ in other words our keyword.

In our search to offer the best content to our niche market in order to get the highest ranking on Google resulting in targeted traffic interested in your niche and ultimately increased profitability through conversion of the traffic to a lead and then into a customer, we need to apply 4 rules to our keyword searches on Google.

The most important 4 rules that you will ever eed to know, understand and remember and they are;

(1) Relevance
(2) Traffic
(3) Competition
(4) Commerciality

A gold keyword is highly relevant to the content on your website, it has a good level of traffic, it has acceptable levels of competition and has a high level of commerciality.

I will be discussing each of the above rules in separate lessons, for now lets us concentrate on

The First Rule – Relevance

Many people seem to overlook Relevance in their excitement to get their business up and running as quickly as possible.
A little fact that I’ll share with you is even if you target irrelevant keywords you may obtain a top ranking in Google and you may even generate a lot of traffic to your website, BUT and yes here comes that big BUT if the content of your website is not relevant to the keywords you’ve targeted, then the people who visit your site will probably not be sticking around long, nor will you capture their details that could lead to a sale.

It’s important to realize that the secret to online success is not just ‘Traffic’

The real secret is ‘Targeted Traffic’

So, to summarise, what we have learnt here today is that the first thing that needs to be applied when doing keyword searches on Google is that you should always start by identifying the keywords that are most relevant to the content on your website.

Sounds real simple, and it is! Once you get it, internet marketing becomes fun and quite profitable. I would love to hear your thoughts on relevancy in keyword searches on Google and look forward to sharing part 3 – “targeted traffic” from keyword searches in Google

Remember, to share the love with fellow marketers, friends and family if you found this post valuable.

To your success.