Step #3 Plan Your Facebook Fan Page

Have you worked through Step #2 Identify and Research Your Facebook Fan Page Audience. Once you know your goals for your Facebook page and you’re comfortable that you have Identified and Researched Your Audience,  it’s time to get into the fun stuff – plan your Facebook fan page.

What tabs do you want on your Facebook fan page? You can create a number of tabs. Each one will be designed to help you achieve your goals. For example, a Welcome tab is a common choice for any successful Facebook fan page.

You can adjust your settings so that’s the first page anyone sees when they come to your Facebook fan page. Other options include:

• Video
• Opt In tab
• Product tab
• Questionnaire/Survey tab
• Information tab

And so on. Here is an example of a Facebook fan page bar with tabs

These Facebook fan page tabs can also be customised to include a good welcome video.   This is a great way to instantly connect with your visitor. Here’s the fan page for Coca Cola Notice that Coke also has a video along with a link to their other social networking sites. Connecting multiple social platforms can help funnel prospects and customers throughout your community. It can forge a stronger connection and grow your audience. Consider the other social networking sites you use and how they might fit into your overall Facebook goals. Below you’ll see some other items on Coke’s Facebook fan page. It includes links to their products, contact information, and links to other Coke communities and initiatives.

Additionally, if you click on the side tab on the top bar of Coke’s page you’ll see a long menu list of pages, applications and tools people can visit. Notice that everything on the Coke page is designed to provide value to visitors. As you’re plan your Facebook fan page, consider what content you can offer that will provide the most value to your prospects and visitors. Provide content that:

• Is relevant to your industry
• Is insightful or entertaining
• Motivates people to interact, comment and take action.

Add tabs that offer value to your prospects and customers. For example, if you’re a professional coach you might have a tab that offers assessments and quizzes.

If you’re an information marketer, perhaps one tab will be dedicated to “reviews.” Contests and sweepstakes are also a great way to motivate people to participate on your page and become part of your community. Create an outline for your Facebook page. Include all of the tabs you’re going to have on your page. Note that you don’t have to create all of them before you launch.

Part of creating an engaging page is adding content and that includes adding new tabs as your page grows and evolves. Start with a plan for what you want to launch your page with. Make sure your page and subsequent tabs support your goals. For example, if your goal is to build your list you’ll likely want:

1. Welcome page with an opt-in form
2. Info/About page

Once you have your plan for your face book fan page, it’s time to get on Facebook and start the creation process. We're half way there, let's move on to Step #4 Create Your Facebook Page.

To your success,