Define Your Facebook Fan Page’s Goals and Purpose

If you missed out on the Introduction to this 5 Step Training revisit, How to Create & Profit from Your Facebook Fan Page

It’s a simple question. “What do you want to accomplish with your Facebook fan page?” The answer isn’t always so simple. To answer this we need to take a look at defining our face book fan page goals and purpose. What you would really like to do is to use your Facebook fan page to make more money and grow your business.  There are many ways to accomplish that and many directions to take. Perhaps a better question might be, “How do you want to use your Facebook fan page to grow your online home business?” Relax, you’re not expected to know the answer right now. However, before you begin creating your Facebook fan page it’s important to have a direction – to have goals.

As mentioned in the introduction there are several things your Facebook fan page can accomplish. They include but are not limited to:

• Traffic generation
• List building
• Selling products/services
• Announcements and promotions
• Content and value
• Building a community/strengthening relationship

In fact, Syncapse.com surveyed 4,000 people who “Liked” the top 20 brands with Facebook pages.  They found that someone who has “Liked” a brand spends an average of $71.84 more each year on that brand’s products or services.

A little story about turning fans into paying customers… Let's say Company XYZ created a Facebook fan page. Their audience is strongly represented on Facebook so they went all out and hired someone to maintain their page for them.

They created a custom Facebook page that offered a ton of valuable content, promotions, news items and interactive tools and applications. They even included a Q&A page and a page where Facebook fans could learn about products and services and purchase directly from the page. When a fan made a purchase they also tended to post a note on their profile about the great new product they purchased from Company XYZ. The company's fan base grew  from these mini reviews, in doing so Company XYZ was able to increase their monthly sales by 10%.

This story could easily be yours. If selling products or services on your Facebook fan page isn’t your goal and you’d rather build your opt in list to capture details of visiting prospects for your online home business, you can do that, too. Before you move onto the Step #2 Identify and Research Your Audience, spend some time brainstorming what you want to accomplish with your Facebook fan page My special gift to you – Click the image to Get Instant Access to ;